TECHNOLOGY

TECHNOLOGY

Tools and Analytics

At Luxurycomm we aim to be pioneers and contribute with our clients at all times, by adding a strategic value.

We use a set of analytic tools to understand how brands are positioned in the digital environment. These tools also help us assess the digital environment in order to analyze how users perceive the different brands we work with at specific times of the year. This way, in the case that a negative digital feeling is generated, we can create an action plan to solve the situation, or in the opposite case, in which a higher than normal positive digital feeling is being obtained, create a strategy to capitalize it and optimize the results.

Due to the large number of actions we carry out at Luxurycomm, we also have tracking tools. We obtain the number of publications in real time that influencers are making or in the case of 360º Communication, the number of cuts that are being generated. In this way we can make a constant monitoring and follow-up of each action, dynamic or event created.

With the objective of measuring each result we carry out, we have tools that include the impact of the actions, and the value of the means of the 360º Communication actions. Our goal is to measure at all times the return on investment of the established strategies according to the previous objectives specified between Luxurycomm and the client.

We also work with platforms that allow us to manage our entire database and categorize it by sectors, interests and type of media where journalists work, allowing us to segment, if necessary, the content we send them from our clients. At the same time, it allows you to carry out an exhaustive follow-up of all the press releases sent by giving you figures on the number of openings of communications, emails delivered, and tracking of the download of content carried out by each of the people who are part of the BBDD.

Specifically for the analysis of Influencers we have 2 tools that allow us to analyze in detail the profiles of suitable prescribers for each campaign across the entire spectrum of Facebook, Twitter, Tik Tok, Youtube and Instagram (preferred platform in Influencre Marketing in Spain ), and study the profiles based on different metrics, such as audience, engagement index, media value, community language, most mentioned and / or related brands of Influencer and preferences of your community, which allows us to select only those with the highest affinity and impact to the target audience of each client and / or campaign.

This tool also allows us to monitor each of the campaigns in real time and extract significant data for the client such as earned media value and the engagement achieved. Data we analyze by providing each client with conclusions of each campaign.

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Creation of knowledge and reports:

    The digital field is constantly changing, so in Luxurycomm we invest our effort in the investigation of new digital trends for Luxury and Premium brands, in this way we are always ahead of the market, offering our clients the most appropriate digital strategies. At Luxurycomm we have consulting Experts in constant search for the latest trends in Digital Luxury.

    R + D + i are fundamental pillars of Luxurycomm. Annually, we make complete reports on the digital marketing trends that have been experienced during the year and the new opportunities that are yet to come. We review the key points through examples of actions carried out during the year and success stories of companies, both national and international.

    These reports, and the constant analysis of the national and international market makes us pioneers in innovation, and creation of digital trends. We have a Laboratory of ideas in the Digitalization of Luxury and Premium brands.

    We also annually launch Luxury Reports by Sectors. We analyze the sectors of Beauty, Fashion, Health and Welfare, Motorcycles, Jewelry, and Watchmaking ... In these reports we assess how each brand is positioned in the digital universe against its competition. We analyze different parameters within the digital universe, giving them a score from 1 to 10. In this way we can develop performing rankings within each category that is being analyzed. The categories analyzed are:

    • Web
    • E-Commerce
    • Digital Marketing (SEO, SEM, Influencers, Blog, Newsletter, Loyalty Program)
    • Mobile Marketing
    • Social networks

Tools and Analytics

At Luxurycomm we aim to be pioneers and contribute with our clients at all times, by adding a strategic value.

We use a set of analytic tools to understand how brands are positioned in the digital environment. These tools also help us assess the digital environment in order to analyze how users perceive the different brands we work with at specific times of the year. This way, in the case that a negative digital feeling is generated, we can create an action plan to solve the situation, or in the opposite case, in which a higher than normal positive digital feeling is being obtained, create a strategy to capitalize it and optimize the results.

Due to the large number of actions we carry out at Luxurycomm, we also have tracking tools. We obtain the number of publications in real time that influencers are making or in the case of 360º Communication, the number of cuts that are being generated. In this way we can make a constant monitoring and follow-up of each action, dynamic or event created.

With the objective of measuring each result we carry out, we have tools that include the impact of the actions, and the value of the means of the 360º Communication actions. Our goal is to measure at all times the return on investment of the established strategies according to the previous objectives specified between Luxurycomm and the client.

We also work with platforms that allow us to manage our entire database and categorize it by sectors, interests and type of media where journalists work, allowing us to segment, if necessary, the content we send them from our clients. At the same time, it allows you to carry out an exhaustive follow-up of all the press releases sent by giving you figures on the number of openings of communications, emails delivered, and tracking of the download of content carried out by each of the people who are part of the BBDD.

Specifically for the analysis of Influencers we have 2 tools that allow us to analyze in detail the profiles of suitable prescribers for each campaign across the entire spectrum of Facebook, Twitter, Tik Tok, Youtube and Instagram (preferred platform in Influencre Marketing in Spain ), and study the profiles based on different metrics, such as audience, engagement index, media value, community language, most mentioned and / or related brands of Influencer and preferences of your community, which allows us to select only those with the highest affinity and impact to the target audience of each client and / or campaign.

This tool also allows us to monitor each of the campaigns in real time and extract significant data for the client such as earned media value and the engagement achieved. Data we analyze by providing each client with conclusions of each campaign.

tendencia01
tendencia02

Creation of knowledge and reports:

    The digital field is constantly changing, so in Luxurycomm we invest our effort in the investigation of new digital trends for Luxury and Premium brands, in this way we are always ahead of the market, offering our clients the most appropriate digital strategies. At Luxurycomm we have consulting Experts in constant search for the latest trends in Digital Luxury.

    R + D + i are fundamental pillars of Luxurycomm. Annually, we make complete reports on the digital marketing trends that have been experienced during the year and the new opportunities that are yet to come. We review the key points through examples of actions carried out during the year and success stories of companies, both national and international.

    These reports, and the constant analysis of the national and international market makes us pioneers in innovation, and creation of digital trends. We have a Laboratory of ideas in the Digitalization of Luxury and Premium brands.

    We also annually launch Luxury Reports by Sectors. We analyze the sectors of Beauty, Fashion, Health and Welfare, Motorcycles, Jewelry, and Watchmaking ... In these reports we assess how each brand is positioned in the digital universe against its competition. We analyze different parameters within the digital universe, giving them a score from 1 to 10. In this way we can develop performing rankings within each category that is being analyzed. The categories analyzed are:

    • Web
    • E-Commerce
    • Digital Marketing (SEO, SEM, Influencers, Blog, Newsletter, Loyalty Program)
    • Mobile Marketing
    • Social networks

Nuestras socias @cayetanavela y @crisquesadagarcia de @luxurycomm y @commmediagroup en @tourism.clubofcourse @leisure.by.clubofcourse @shopping.by.clubofcourse #themagluxury #luxurycomm #interview ...

¿Sabías que La Semana de la Moda de Nueva York cambia de nombre? A partir de ahora pasa a denominarse American Collections Calendar e incluirá a todos los diseñadores estadounidenses, independientemente de dónde presenten sus colecciones #luxury #nyfw ...

Amazon lanza Luxury Stores, disponible dentro de su app y sólo por invitación, combina valores como la exclusividad con la experiencia de producto característica de @amazon. Luxury Stores contará con tecnologías tan innovadoras como “View in 360” que estará disponible con prendas seleccionadas en el momento del lanzamiento y mediante ella, los clientes podrán explorar en 360 grados la prenda para visualizar mejor el ajuste #luxury #amazon #digital ...

@carlahinojosar x @fsmadrid #fsmadrid #luxury #fourseasonshotel #hotel ...

La firma Alexander McQueen hace una fuerte apuesta por la sostenibilidad y por la durabilidad de la moda de lujo de la mano de Vestiaire Collective. @alexandermcqueen será la primera en participar en el proyecto Brand Approved, evaluando piezas que se pondrán a la venta y por las que sus dueños recibirán una tarjeta con crédito para adquirir nuevos artículos en tiendas seleccionadas de Alexander #luxury #sostenibilidad #alexandermcqueen ...

@gigi_vives x @valentino.beauty #luxury #valentino #borninroma #fragances ...

@marbellaclubh sunset x @agostinasaracco #marbellaclub #sunset #luxury ...

@ierapaperlight x @beautyexpertlancome #luxury #sanvalentin #valentines #lancomspain ...

 

Calle: Nuñez de Balboa, 120-Bajo D

28006 Madrid, España

Teléfono: +34 91 603 40 01 / +34 618 534 539

E-Mail: info@luxurycomm.com