Tools and Analytics

At Luxurycomm we aim to be pioneers and contribute with our clients at all times, by adding a strategic value.

We use a set of analytic tools to understand how brands are positioned in the digital environment. These tools also help us assess the digital environment in order to analyze how users perceive the different brands we work with at specific times of the year. This way, in the case that a negative digital feeling is generated, we can create an action plan to solve the situation, or in the opposite case, in which a higher than normal positive digital feeling is being obtained, create a strategy to capitalize it and optimize the results.

Due to the large number of actions we carry out at Luxurycomm, we also have tracking tools. We obtain the number of publications in real time that influencers are making or in the case of 360º Communication, the number of cuts that are being generated. In this way we can make a constant monitoring and follow-up of each action, dynamic or event created.

With the objective of measuring each result we carry out, we have tools that include the impact of the actions, and the value of the means of the 360º Communication actions. Our goal is to measure at all times the return on investment of the established strategies according to the previous objectives specified between Luxurycomm and the client.

We also work with platforms that allow us to manage our entire database and categorize it by sectors, interests and type of media where journalists work, allowing us to segment, if necessary, the content we send them from our clients. At the same time, it allows you to carry out an exhaustive follow-up of all the press releases sent by giving you figures on the number of openings of communications, emails delivered, and tracking of the download of content carried out by each of the people who are part of the BBDD.

Specifically for the analysis of Influencers we have 2 tools that allow us to analyze in detail the profiles of suitable prescribers for each campaign across the entire spectrum of Facebook, Twitter, Tik Tok, Youtube and Instagram (preferred platform in Influencre Marketing in Spain ), and study the profiles based on different metrics, such as audience, engagement index, media value, community language, most mentioned and / or related brands of Influencer and preferences of your community, which allows us to select only those with the highest affinity and impact to the target audience of each client and / or campaign.

This tool also allows us to monitor each of the campaigns in real time and extract significant data for the client such as earned media value and the engagement achieved. Data we analyze by providing each client with conclusions of each campaign.