Branded Content 2.0

Digital positioning of Luxury and Premium brands through high-value content generation for Luxury and Premium brands.

Inbound marketing strategies and brand-client connexion techniques through branded content. “Ad Hoc” content generation for the digital channels.

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What is branded content?
What types of content should my brand generate? Luxury brand storytelling. How do I adapt it to the digital world?
What should my brand take into account to generate distinctive and unique branded content?
The branded content challenge. How do I generate strategic content for my brand?
How do I generate strategic content for my brand? In what format?
How do I make my content efficient and non-intrusive?
How do I integrate it in the different digital media: blogs, social networks, digital press, different websites, etc.?
How do I measure the impact of my branded content?

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