How do I create a Virtual Community for a Luxury brand?
In what social networks should my brand be?
Instagram, Facebook, Twitter, Pinterest,... Can my luxury brand be in Snapchat? What do the new Social Networks like Periscope offer me?
Should my brand have a blog?
What messages should I transmit? To who? In what language?
How can I measure the presence of a Luxury brand in social networks?
How do I deal with the new mobility challenges of my brand? What channels should I be on?