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The revolution of the concept of Luxury has a new name of its own: E-Luxury, Luxury 2.0 or Digital Luxury

The digital era has radically changed the way we understand, communicate and sale the new Luxury

New Luxury does not only speak about prices, but also about experiences. Luxury brands are increasingly required to "have presence on all channels, exceeding the expectations of the new Luxury's clients by communicating through innovation while conveying emotions".
“"60% of the clients of Luxury and Premium brands belong to an online community, and over 40% belong to social networks” (Luxurycomm)

Luxury is now placed before a new digital scenario. The new era of digital Luxury has become a reality. Luxury clients have changed. The new Luxury clients are more and more demanding.

Nowadays the success of Luxury brands depends on innovative strategies designed by Luxurycomm.

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Nowadays the success of Luxury brands depends on innovative strategies designed by Luxurycomm.

"When creativity enters the market at the right time, it turns into innovation and success for the brand." (Luxurycomm).  

In Luxurycomm we provide e-Luxury services, strategy and digital communication for Luxury and Premium brands, with the goal to increase their visibility, manage their reputation and boost their sales by offering a 360º vision.

What people are saying about Luxurycomm

  • Luxurycomm is the perfect ally when it comes to digital communication for Luxury brands. Strategy, innovation and sensitivity are its identity traits. A real “Luxury” of an agency.
    Susana Arribas
    Communications and PR Director. Lancôme
  • Luxurycomm's Director, Cayetana Vela, has turned compromise and passion in her personal Roadmap. She is a leading entrepreneur in the Luxury world, combining analysis, technology and digital know-how.
    Isabel Zancajo
    PR and Press Officer. Yves Saint Laurent and Biotherm.
  • Professionalism and specialisation are the top priorities of Luxurycomm, the first digital communication agency for Luxury brands.
    Pilar Rallo
    PR, Press and Showroom. Escada.
  • Working with the Luxurycomm team, led by Cayetana Vela, has been a real pleasure. They were able to truly understand our esse
    Ángel Sánchez
    Fashion designer. Ángel Sánchez USA.
  • Luxurycomm is a pioneering agency in the digital communications world that is specialised in Luxury. Its founder, Cayetana Vela, expert in digital media and passionate about fashion and beauty, permeates each project with her expertise and professionalism. It was a real pleasure to work with her.
    Marian Escribano
    PR and Communications Director. Shu Uemura, Kérastase, Carita and Décleor.
  • The high level of qualifications and excellent professionalism of Luxurycomm's team, are the main features that define the company. Their great knowledge in technology and Luxury is what differentiate them from the rest.
    Félix Alcaraz
    echnical Director. OCNE, Spanish National Choir and Orchestra.
  • Working with Luxurycomm is a luxury in itself. In the digital world, to really take care of every detail, both in the preparation and the final result, is often difficult to achieve, but Luxurycomm truly masters it.
    Patricia Cruz
    Communications Director. Bulgari.
  • Luxurycomm and BMW share a mission: to build unique experiences for unique clients.
    Manuel Rosales
    Marketing Director. BMW
  • Luxurycomm always gives a differential vision that is completely accurate in the Luxury business, as well as an outstanding leadership in the digital sector.
    Sofia Henkart
    PR Officer. Giorgio Armani / Ralph Lauren / Viktor&Rolf / Cacharel / Diesel / Stella McCartney / Guy Laroche / Paloma Picasso / Maison Martin Margiela
  • Luxurycomm is without a doubt the future and represents commitment to Luxury in the digital sector in terms of positioning and strategy.
    Myriam G. Yébenes
    Maribel Yébenes Director, beauty and aesthetic medicine Institute.
  • Communications always needs special care, adaptation and innovation. When talking about Luxury, it is necessary to achieve excellence. In the digital environment, Luxurycomm is, without a doubt, the only agency that overcomes this special criteria required by this demanding industry.
    Daniel Calamonte
    El Corte Inglés Digital Director.

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